China has recently overtaken the US as being the biggest car consumers. Don’t be too quick to discount this as being irrelevant though. China may be on the other side of the world but consumer habits there are beginning to have an effect on designs from other areas of the world.
This can be seen as comparable to Americanization. This new found influence has been called the ‘C-Factor’ by journalists.
Businesses from South Korean and Japan have been revered for their technological expertise and approach to business. Everyone is well aware of the technological brands that dominate the tech market. However recently, particularly in the home computer market, Western companies have taken up huge percentages of market shares. Even more recently there has been the growth of two new East Asian countries in the technology market – Taiwan and China.
The manufacturer of the world’s most popular, high-end technology devices is located in China. China’s Lenovo PC manufacturer is now the 4th top selling company and continues to grow.
Although not quite as famous in global economies as China, Taiwanese technology companies continue to rapidly grow. Taiwan is now home to the second biggest computer manufacturer in the world. What this shows is that the technology industry is a continually changing landscape. It will be interesting to monitor how/if the C-Factor (and T-Factor) affects other industries such as health, food and so on.
The Asian markets are often seen as difficult to break into by Western companies. What is popular in Asia is often unheard of in the West. To crack the Asian market Western businesses often offer radically different products, brands and marketing campaigns. This can simply be explained by cultural differences – aesthetics do not always translate well. Companies that operate online, Asian countries are definitely a game changer.
It is easy to think that the world is converging into a single homogenized, global culture. The globalization of brands, as well as the spread of English, helps fuel this idea. Yet when it comes to the Internet and technology, there are still many cultural differences.
One example is the prevalent use of texts and SMS messages commonly used by young people in Europe. However in Japan, this has been superseded by emails. Furthermore, cell phones and other devices may be a more popular method of accessing the Internet in Asian countries compared to the conventional home computer in the West. This creates genuine problems for online companies – if the technology that is popular is different then you cannot simply translate a website and expect it to gain traction.
Social networks are a great example of these differences. Facebook is one of the most popular websites in the world. The number of Facebook users would rank it the third biggest population behind China and India if it was a country. However, its usage is not as pervasive in some East Asian countries.. In China, Facebook is ranked outside of the top 100 most visited websites and it is only ranked as number 27 in Japan. Twitter, another huge online social networking website also has much small user numbers in East Asian countries.
Similarly, online bookmarking (allowing you to save bookmarks) is also not used a lot. The majority of users come from English speaking countries whilst the number of users from East Asian countries is a lot lower. This may be because of the language barrier but there are other factors as well. Design, layout and content needs to be tailored for specific cultures. This is largely the reason why there are so few truly global brands.
You might be wondering what is popular in Asian countries. Blogs are extremely popular in Asian countries and are used much more prolifically than in the West. Blogging is extremely popular all over the world but Asian cultures have taken it up a lot more vehemently. Many celebrities blog and groups of friends work together on joint blogs. There are blogging platforms specifically catered for specific countries, each with their individual quirks and unique features. Online personalized homepages are also very popular with many people setting up home pages which feature pictures, links, music and so on.
Looking at how the social network marketplace is fragmented according to geography speaks volumes on the cultural differences and struggles faced by internal businesses. Combine the C-Factor and Asia’s new immergence in the technology industry, we may soon be examining the East’s influence on the West. It will be interesting to see if these new companies can continue at this pace and if they can stay ahead of the competition once they reach the top.
How many times have you manually had to import your mobile phone contact list from one phone to another? The Backup Pal is a neat little gadget that will let even the most techno-phobic user do just this with one push of a button.
Duration : 0:1:3
Get the right cheap web hosting-whether you are blog owner,looking for unlimted hosting-get the right kind
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Duration : 0:4:39
Mezeo Software (www.mezeo.com) caught up with Layered Tech President Todd Abrams at HostingCon 2010 to talk about cloud storage adoption drivers and why cloud storage is such a compelling value proposition.
Earlier this year, Layered Tech introduced LT Depot, their cloud storage solution powered by the Mezeo™ Cloud Storage Platform. LT Depot gives customers the ability to create and select scalable, reliable and secure storage for their application and storage needs without incurring significant capital expense.
LT Depot provides customers the extended advantages of sharing and collaboration regardless of their physical location. Users can create, manage and securely share files via the Web with their desktop and laptop computers, and with Layered Tech’s unique LT Depot application, users can connect to virtually unlimited cloud storage via a range of mobile devices. LT Depot also encrypts data in transit and in storage, so customers can meet their compliance/retention requirements.
With Mezeo, LT Depot includes advanced features such as secure file sharing with the LT Depot File Manager. Using the intuitive, rich Web 2.0 interface, customers can upload files of any type and size and instantly share them, as well as create or recreate a hierarchical file structure with folders and documents just like on a computer. LT Depot also provides tagging tools to group, organize and locate any file type anywhere in the cloud, and its online recycle container allows for the recovery of accidentally deleted files.
Duration : 0:2:23
We spoke with Donald Fuller, Director, Channel Development North America with CTERA Networks Inc. at HostingCon 2010 about the partnership between Mezeo Software™ (http://www.mezeo.com) and CTERA™ Networks (http://www.ctera.com). As a Mezeo Ready Solution Partner, CTERA can deliver its Cloud Attached Storage solution to Mezeo Ready service providers to extend their cloud offerings.
CTERA’s Cloud Attached Storage solution uses customer premises appliances as cloud gateways for backup and remote access services managed via the CTERA Portal.
The CTERA CloudPlug™, ideal for single office, home office and branch locations, is a small plug computing device that transforms any USB or eSATA hard drive into network-attached storage (NAS) with integrated online backup. As a Mezeo Ready solution, the CTERA CloudPlug and CTERA’s larger 2-bay appliance, the CTERA C200, seamlessly connect a user’s local network to Mezeo-based storage clouds for secure remote file sharing, synchronization and remote access.
Duration : 0:2:6
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You’re ready to debut your web site, but you need a URL. Give your web site a domain that is both memorable and fitting.
To complete this How-To you will need:
A domain name
Step 1: Choose a name
Pick a name that is simple, short, and fits your content. If you are registering a business web site, the name of the business should be the domain name.
Step 2: Search for name
Go to an official internet registrar online. Search for the domain name you want to register to check if it’s available. If the name isn’t available, comparable alternatives are sometimes suggested.
Tip: Consider purchasing additional, similar names. In addition to .COM, consider buying .NET and .ORG, too. This helps direct traffic to your site.
Step 3: Register
Register an account with your provider. This typically involves supplying contact and billing information.
Step 4: Purchase domain
Purchase the domain name. Now you have successfully reserved an address that is memorable, short, and fits your site’s content.
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Duration : 0:1:11
SedoPro Optimization–Getting the most out of the SedoPro tools including selecting the right keywords
Matt Bentley, CSO
Duration : 0:9:55
30 Second Commercial advertising Backup Solutions PRO, a great new product for backing up your entire computer to the internet, secure, fast, and easy!
Duration : 0:0:32
What are the diffrences between Web hosting account types? You have dedicated servers, shared accounts, resellers and virtual.. what does it all mean? Well after watching this video tutorial, you should have a better idea of what these Web hosting jargon words are all about.
Duration : 0:2:54